I came across plenty long-winded. elaborate social media policies while searching for the perfect one to analyze. Rightfully so, as they all seemed thoughtful with relevant information that would educate their employees. However, I would argue that no matter the quality of content in your brand’s social media policy, you mustn’t bore your employees with two-four page documents. It comes down to respecting your employees time, arguably a brand’s most valuable asset.
I landed on Best Buy’s policy, which appeared on the screen as a refreshingly simple one-pager. Here are three strong qualities of Best Buy’s social media policy.
- Simple, logical layout: Although this may seem like a no-brainer, many policies I saw looked like some of the papers I wrote in college. They were long and in paragraph form. I believe that if you want to respect your employees time, and actually inform them of a policy, you must make it nice and easy to digest for them. Best Buy has bolded headers for easy recognition as well as checkboxes for those who wish to take an interactive approach. Similarly to the bold headlines, the policy displays an overall sense of hierarchy with bolded lines and large text in places. I think this layout helps employees digest this information.
- A clear source: In the top left-hand corner of the policy, it shows a name “Matthew-BBY” displaying the source of information. I like this because it allows employees to connect with content-as dry as it may be. For example, if Matthew is an office favorite, there might be a sense of respect attached to the policy, or a sense of guilt in not reading it. Also, it provides a contact for anyone with questions about the policy. If employees do not know who to ask, they might not ask anyone at all.
- Provides consequences: Toward the bottom of the policy, there are three clear-cut consequences for failure to abide by the policy. In my eyes, this is a must-have in any social media policy. You cannot enforce a policy without a consequence because the implications are ambiguous. A lack of consequence also comes off as casual and non-professional.
Best Buy proved to be the most efficient policy I found. I think it is most effective in sending key messages to employees. At any rate, A social media policy, long or short, is a critical part of a brand’s success or failure. A failure to recognize this is a true sign of an ignorant brand.