Lakefront Brewery is one of my favorite brands. One reason Lakefront remains top-of-mind is their commitment and engagement in the social space. Here are two reasons that Lakefront Brewery utilizes their social networks well.
- Lakefront is human
Lakefront comes off as approachable and down to earth on their social platforms. From a consumer standpoint, you can relate to a brand that speaks your language. More importantly, consumers relate to brands that are part of their lives, share their triumphs and understand their struggles. People want to be interacting with other people. The more a brand can become a person, the more compelling and engaging the brand will be to their followers.
Here’s a great example of Lakefront Brewery utilizing the human element with their My Turn Series, which allows their employees a shot at concocting their very own brew. This literally puts a person’s name next to their brand. Chad could be anyone walking down the street, but it’s the fact that he’s walking on the same street as everyone else- that’s important. Sharing pictures and mentioning the release dates of this series adds to the power of this human element within the Lakefront Brewery brand.
2. Lakefront is responsive
If you look at their Twitter feed it’s trickled with tweets and retweets from Lakefront Brewery followers. It’s important for brands to remain a part of the conversation. It adds to the human element and encourages followers to engage in conversation. The more conversation a brand can have with its audience the better. That two-way conversation will move consumers from brand purchasers to brand loyalists and advocates.
If you look at Budweiser’s Twitter feed they have little conversation with their audience and seem to never retweet their fans.
Those are a few reasons I think Lakefront Brewery does a great job engaging with their followers using social media.
Enough about what I think. What do you think?