While many brands geared up for an exciting Super Bowl, most also understood the potential the night presented. Sure, most brands understand that they should undoubtedly be in the social space during the super bowl, but from what I could tell, few brands understood what being effective in that space actually meant.
The problem with Twitter and social media in general is the lack of strategy while using it. It is not enough to simply be in the space. Brands must show their audience value by linking and sharing content that is meaningful to their lives. Budweiser displayed this well during their 2013 Super Bowl campaign.
If you didn’t catch their commercial or tweets, I recommend checking them out. I don’t think it’s the most beautiful thing I’ve ever seen. What’s beautiful is how on strategy they are with every touch point of this campaign.
Budweiser shows how social media should be used to bring their audience into a two-way conversation. More importantly, they utilized their website as a space for the content to further live, develop and grow.
It seems many brands think that their “social strategy” is to tweet during the Super Bowl. But rather those tweets should are their tactics, which resonate a concept and follow a strategy. Budweiser nailed in this Super Bowl.
Enough about what I think. Tell me what you think below!