Monthly Archives: February 2013

I prefer Lakefront Brewery for more than just a brew

lakefront-brewery-1

 

Lakefront Brewery is one of my favorite brands. One reason Lakefront remains top-of-mind is their commitment and engagement in the social space. Here are two reasons that Lakefront Brewery utilizes their social networks well.

  1. Lakefront is human

Lakefront comes off as approachable and down to earth on their social platforms. From a consumer standpoint, you can relate to a brand that speaks your language. More importantly, consumers relate to brands that are part of their lives, share their triumphs and understand their struggles. People want to be interacting with other people. The more a brand can become a person, the more compelling and engaging the brand will be to their followers.

Here’s a great example of Lakefront Brewery utilizing the human element with their My Turn Series, which allows their employees a shot at concocting their very own brew. This literally puts a person’s name next to their brand. Chad could be anyone walking down the street, but it’s the fact that he’s walking on the same street as everyone else- that’s important. Sharing pictures and mentioning the release dates of this series adds to the power of this human element within the Lakefront Brewery brand.

Lakefront Myturn

2.   Lakefront is responsive

If you look at their Twitter feed it’s trickled with tweets and retweets from Lakefront Brewery followers. It’s important for brands to remain a part of the conversation. It adds to the human element and encourages followers to engage in conversation. The more conversation a brand can have with its audience the better. That two-way conversation will move consumers from brand purchasers to brand loyalists and advocates.

Lakefront Twitter

If you look at Budweiser’s Twitter feed they have little conversation with their audience and seem to never retweet their fans.

Budweiser Twitter

Those are a few reasons I think Lakefront Brewery does a great job engaging with their followers using social media.

Enough about what I think. What do you think?

 

Budweiser trots away with Super Bowl social victory

budweiser

While many brands geared up for an exciting Super Bowl, most also understood the potential the night presented. Sure, most brands understand that they should undoubtedly be in the social space during the super bowl, but from what I could tell, few brands understood what being effective in that space actually meant.

The problem with Twitter and social media in general is the lack of strategy while using it. It is not enough to simply be in the space. Brands must show their audience value by linking and sharing content that is meaningful to their lives. Budweiser displayed this well during their 2013 Super Bowl campaign.

If you didn’t catch their commercial or tweets, I recommend checking them out. I don’t think it’s the most beautiful thing I’ve ever seen. What’s beautiful is how on strategy they are with every touch point of this campaign.

Budweiser shows how social media should be used to bring their audience into a two-way conversation. More importantly, they utilized their website as a space for the content to further live, develop and grow.

It seems many brands think that their “social strategy” is to tweet during the Super Bowl. But rather those tweets should are their tactics, which resonate a concept and follow a strategy. Budweiser nailed in this Super Bowl.

Enough about what I think. Tell me what you think below!

Is image manipulation ethical?

cnn vs usa today

I was catching up on breaking news this morning when I noticed something interesting.

I recently downloaded the CNN app for my Windows Phone (finally starting to write more apps for that platform!) and was scrolling through the Christopher Dorner/ LAPD shooting story that shared some breaking details this morning. I was satisfied with the coverage, although I did pick out some typos in another story, but it did suffice for my morning news consumption. I was surprised to see, however, when I returned to my trusted USA Today app that I’ve used for several months. The picture of Dorner was exactly the same, yet strikingly different.

Home screen. Scroll down. CNN- loading..

Yes, it was the same picture, but definitely enhanced with a darker look and feel. This case sounds familiar. Remember the O.J. Simpson Newsweek and Time magazine from Media Ethics? I sure do.

ojsimpson12

In both cases, I would argue that these men don’t deserve much sympathy. However, is it ethical from a mass communications standpoint to deceive our audience my manipulating images?

Some food for though. Let me know what you think below!

%d bloggers like this: