As election season infests the late months of 2012, 7-Eleven jumps into the mix with an impressive Public Relations stunt. Seven-Election allows 7-Eleven customers to voice their opinions this election season. I cannot imagine sales skyrocketed due to this event, surely most people did not visit 7-Eleven just to walk around with a blue or red cup for the rest of the morning. However, it brought meaning to many people’s daily routines- people that get that same cup of coffee every morning. This puts these people into a larger community and therefore strengthens the relationship between 7-Eleven and its stakeholders.
7-Election takes count